WINNER OF 4 D&AD AWARDS AND 4 CREATIVE CIRCLE AWARDS
The Brief:
Create a Christmas ad for Lipton as part of their 'Be More Tea' campaign. Something that works across multiple regions and evokes an emotional response.
The Work:
A script that told an emotional, universal story that everybody could understand. Something for people to relate to, enjoy and hopefully share. A film that shows the true meaning of Christmas.
Here's a case study from D&AD.
”Crafting an authentic, heartfelt narrative is something that's always on the top of our industry's to-do list. However it's a rare achievement in adland, where storytelling often has to be shared with a brand's commercial demands. Lipton's Bauble – which shows the “strange, scary and funny parts of being a tween at school” – is a masterclass in striking this balance. “
The Brief:
Create a series of mini-documentary style films for Bridgestone's 'Chase Your Dreams: No Matter What' Olympic campaign.
The Work:
I wrote scripts that brought the real struggles that athletes face to the forefront. Their real stories, their hardships and how they overcame them. I was involved in shoots, edits and interviewing the athletes.
I also worked on the print and headlines for the athletes. The work has been featured on the Official Team GB channels.
We made 15 films, if you’d like to see more give me a shout.
The Brief:
Art direction, snappy headlines and copy for F1’s newsletter ‘F1 Unlocked’.
The Work:
Along with Pete Ashworth and the team at Ogilvy, we gave art direction and wrote headline copy for the newsletter’s hero images. Alongside this we also worked on the intro copy, as well as subject lines and previews.
The Brief:
As part of the team at DesignStudio, add copy to the amazing brand that they’d created for Riot Games’ Wild Rift esports.
The Work:
Snappy, witty copy that played into the world and its audience. Alongside this we also worked on naming for the competition and regional championships.
The Brief:
Work with HarrimanSteel to create a campaign for Uber. One that shows drivers and delivery people that we appreciate them.
The Work:
We created the ‘Everyday Giants’ initiative. A platform to tell the stories of Uber drivers and delivery people. Showcasing all their amazing deeds during 2020 and beyond. We created murals across the USA, social posts and print ads telling their stories in varying lengths. Print publications included TIME (Person of the year), New York Times and local publications.
The Brief:
Create a campaign for Halifax that shows how investing is for everyone – in that it’s inexpensive and accessible.
The Work:
As part of the team at Ogilvy, we created a campaign that followed a simple pattern. ‘What you think investing is’ VS ‘What investing actually is’.
We used old school 80s/90s nostalgia (considering everything from fonts and textures to audio – a lot of fun) to show people’s negative preconceptions. Offsetting them with warm, modern imagery and copy that shows what investing is really like with Halifax.
The Brief:
iD is launching a new forum, they needed something fun (and low cost) to launch it.
The Work:
A 90s training video. Featuring Dean D. Deanerson. He's dragged that one guy from the office to help him out.
Everything that could be done to have fun with the entire film, we did. From the performances, to dialogue, edits and grade.
The Brief:
Write a tagline and scripts to get people listening to Penguin Random House audiobooks. One that captures the escapist nature of a good book.
The Work:
The tagline ‘Press play. Drift Away.’ And scripts that feature both my copy and excerpts from some of the greatest audiobooks on offer.
The Brief:
Work with model and activist Adwoa Aboah & film director Rollo Jackson to create a unique piece of film shot on the Google Pixel 2.
The Work:
We created a short film featuring Adwoa. Scripts were created to capture the spirit of both Google and Adwoa, a film that asks questions so that people keep asking them for themselves.
The Brief:
Create a series of interactive videos that help people to use the internet safely and effectively to promote their business.
The Work:
Working with the brilliant team at Toasted Digital, I created scripts that reflected real businesses as well as being interactive and useful.
Subjects covered include cyber security, using social media and how to use tools and analytics.
The brief:
At the start of the year, Lloyds Bank sends its customers an email about their year ahead. We needed clear copy and art direction to make this digestible and interactive.
The work:
Our concept translated a spreadsheet of customer data-points into content that feels like it’s made just for you. All wrapped in a clear concept: ‘Make 2024 Your Money Year’. We used dynamic typography, playful illustrations and clear copy to make the content digestible.
The Brief:
It was International Oyster Day and Guinness wanted to be a part of the conversation.
The Work:
I created two digital videos featuring the Irish chef, Simon Lamont. The idea being that we shot beautifully produced videos of him preparing oysters and then pairing them with the perfect Guinness brew.
The Brief:
Create copy for MINI comms. Formats included email, website, newsletter, showroom and in-car.
The Work:
Copy that fits the upbeat MINI tone across a variety of models. With a particular focus on MINI Electric. You can see some examples from their monthly newsletter ‘The Edit’, campaigns such as ‘Big Days Out’ and the MINI site here.
The Brief:
As part of the team at DesignStudio, freshen up Klarstein’s branding.
The Work:
We came up with the ‘German Standard’, a mark of quality. One that fits into every mode of life. I worked on the TOV, German Standard manifesto, product copy and web copy. You can read a lovely case study from DesignStudio here.
The Brief:
Create a film to be played in school assemblies across the UK on Global Handwashing Day.
The Work:
I was the scriptwriter for Dr. Ranj’s segments in the film. Working to make sure the film was easy to understand and fun to follow.
The Brief:
With Volkswagen Fixed Price Servicing your bill won’t go up. You’ll get no ‘Nasty Surprises’. They wanted some fun content to bring this otherwise dry piece of information to life.
The Work:
I wanted to add a little bit of the classic Volkswagen warmth to this fairly functional narrative. So I wrote scripts using the concept of a pastiche of a horror film, building up to a laugh. We also made sure to add more thriller vibes with audio, grading and practical effects on the day.
It has been used on the Volkswagen UK social channels as well as in showrooms across the country.
The Brief:
Create short films to be used in-store and online that represent Argos products and trends.
The Work:
We created stylish one-shots that seamlessly travel through homes filled with Argos products. We then used dynamic supers to label the products in a natural and unobtrusive way.
The Brief:
Volkswagen wanted an idea, something warm and on brand for their first ever digital only Christmas video.
The Work:
Christmas can be a tough time, you can get lost in the chores based around the holiday. To bring some joy back to December I brought the Volkswagen People’s Choir to life.
The People's Choir went out and surprised the public. Singing and offering special VW mince pies to passers by.
The Brief:
Edit existing lessons, localise existing lessons and create new lessons for the Learn With facebook platform.
The Work:
I worked as part of a team that edited existing lessons. We did this by researching cultural norms, writing new content/video briefs for influencers and through tweaking language. I also wrote new lessons for the platform, to be featured across various regions.
