The Brief:
Work with HarrimanSteel to create a campaign for Uber. One that shows drivers and delivery people that we appreciate them.
The Work:
We created the ‘Everyday Giants’ initiative. A platform to tell the stories of Uber drivers and delivery people. Showcasing all their amazing deeds during 2020 and beyond. We created murals across the USA, social posts and print ads telling their stories in varying lengths. Print publications included TIME (Person of the year), New York Times and local publications.