WINNER OF 4 D&AD AWARDS AND 4 CREATIVE CIRCLE AWARDS
The Brief:
Create a Christmas ad for Lipton as part of their 'Be More Tea' campaign. Something that works across multiple regions and evokes an emotional response.
The Work:
A script that told an emotional, universal story that everybody could understand. Something for people to relate to, enjoy and hopefully share. A film that shows the true meaning of Christmas.
Here's a case study from D&AD.
”Crafting an authentic, heartfelt narrative is something that's always on the top of our industry's to-do list. However it's a rare achievement in adland, where storytelling often has to be shared with a brand's commercial demands. Lipton's Bauble – which shows the “strange, scary and funny parts of being a tween at school” – is a masterclass in striking this balance. “