The brief:
At the start of the year, Lloyds Bank sends its customers an email about their year ahead. We needed clear copy and art direction to make this digestible and interactive.
The work:
Our concept translated a spreadsheet of customer data-points into content that feels like it’s made just for you. All wrapped in a clear concept: ‘Make 2024 Your Money Year’. We used dynamic typography, playful illustrations and clear copy to make the content digestible.