The Brief:
With Volkswagen Fixed Price Servicing your bill won’t go up. You’ll get no ‘Nasty Surprises’. They wanted some fun content to bring this otherwise dry piece of information to life.
The Work:
I wanted to add a little bit of the classic Volkswagen warmth to this fairly functional narrative. So I wrote scripts using the concept of a pastiche of a horror film, building up to a laugh. We also made sure to add more thriller vibes with audio, grading and practical effects on the day.
It has been used on the Volkswagen UK social channels as well as in showrooms across the country.